Rowan Center Site Map

310 URLs today, 169 after restructure (46% reduction). Blog stays at root. 119 redirects, 67 noindex.

310 URLs become 169. The blog does not move. Everything else does.

Twenty-one new pages: seven hubs (/about/, /therapists/, /specialties/, plus four sub-hubs grouping the therapy detail pages) and fourteen service-area pages spanning California, Colorado, Maryland, New York, Pennsylvania, and the Virginia / Washington corridor. The hubs give every detail page a parent and a reason to exist.

Nineteen pages move to cleaner parents. Six state pages slide under /locations/california/ and its siblings, eight admin pages settle inside /about/, and five specialty pages migrate to /specialties/. One hundred nineteen retired URLs (LA-area doorways, PPC stubs, duplicates, Facebook landings, stale test pages) receive 301 redirects on a coordinated schedule.

The blog stays at root URLs, all seventy-one posts, eighty-seven percent of organic traffic. Five top performers are off-limits to URL or content edits: doom scrolling, bed rotting, what a psychologist does, visualization, and /locations/california/, whose Google Business Profile sends roughly 170 visits a month through a UTM link. The California redirect cannot ship until that profile is repointed in the same hour.

Sixty-seven auto-generated CMS plugin pages leave the index via Yoast noindex, alongside two stale thank-you stubs (/thank-you-c/ and /thank-page/). No redirects, no link equity to preserve.

Prepared by Twinning Pros, for review with the Rowan team.

Site Hierarchy

Click or hover the i buttons for URLs, notes, and context.

Filter:
Keep
Protect
Restructure
Build New
Expand

Legend

rowancenterla.com
Main Pages 2
ProtectHomeirowancenterla.com/
Trim homepage links from 102 to ~30.
KeepContacti/contact/
Absorbs /free-consultation/.
About / Admin 8
BuildAbout Rowan (hub)i/about/
New hub for practice-info pages.
RestructureMission & Valuesi/about/mission-vision-values/
RestructureThe Rowan Wayi/about/the-rowan-way/
RestructureCareer Opportunitiesi/about/careers/
Absorbs /contract-therapist-job/ and /group-therapist-landing-page/.
RestructureFAQsi/about/faqs/
RestructurePayment Informationi/about/payment-information/
RestructurePrivacy Policyi/about/privacy-policy/
RestructurePatient Referral Formi/about/patient-referral-form/
Absorbs /forms/.
Therapy Services 28
Individual Therapy
ProtectAnxiety Treatmenti/anxiety-treatment/
Top performer. Absorbs neighborhood pages.
ProtectDepression Therapyi/depression-therapy/
Absorbs duplicates.
ProtectADHD Therapyi/adhd-therapy/
High-conversion. Internal-link from all ADHD blog posts.
KeepAdult Autism Therapyi/adult-autism-therapy/
+16 visits, rising.
KeepTrauma Therapy
KeepCancer SupportiAbsorbs 3 duplicates.
KeepPain ManagementiAbsorbs 2 duplicates.
KeepInsomnia & SleepiAbsorbs 2 duplicates.
KeepBrain Injury Therapy
KeepGrief & Loss
KeepChronic Illness
KeepFunctional Neurologicali/functional-neurological-disorder-fnd/
+25 visits, rising.
KeepNeurological Conditions
Couples & Family
KeepMarriage CounselingiAbsorbs 7 duplicates.
KeepChild & Family Therapy
KeepInfertility & Family Planning
Other Services
KeepOnline TherapyiCanonical. Absorbs 2 duplicates.
KeepPsychological Assessment
KeepAffordable Therapy
Modalities
KeepCBTi/cognitive-behavioral-therapy/
Absorbs duplicates + state variants.
KeepMindfulness-Based
ProtectSensorimotor Psychotherapyi+57 visits, rising.
ProtectACTi/acceptance-commitment-therapy/
+31 visits, rising.
KeepHumanistic Existential
Specialties 5
BuildSpecialties (hub)i/specialties/
New hub for clinical specialty fields.
RestructureHealth PsychologyiAbsorbs /healthy-lifestyle-development/, /stress-management/.
RestructureRehabilitation Psychology
RestructureCognitive Rehab Therapy
RestructureWomen's Health
RestructureDisability Counseling
Therapists ~26
BuildTherapists (hub)i/therapists/
New landing hub. Biggest single E-E-A-T improvement on the site.
KeepIndividual Bios x26i/therapists/{slug}/
Existing bio pages. Add state license # on each.
Locations (CA) 8
ExpandCalifornia (state hub)i/locations/california/
State landing with links to Burbank + 6 LA-area service areas.
BuildBurbank (office)iFLAGSHIP. Real address, photos, in-person + telehealth. Full E-E-A-T.
BuildConejo ValleyiAnchors Thousand Oaks, Westlake Village, Agoura Hills. ~200K pop.
BuildBeverly Hills & West LAiEntertainment industry, high-net-worth, privacy-focused.
BuildPasadena & East LAiAcademic/scientific. Caltech, JPL, Huntington Hospital.
BuildSan Fernando ValleyiLargest absorption. 12+ doorway URLs fold in. ~1M pop.
BuildGlendaleiLargest Armenian-American community outside Armenia. 200K pop.
OptionalLos Angeles (optional)iOptional city-wide page. Only build if unique content angle exists.
Locations (Other States) 11
Colorado
ExpandColorado (state hub)
BuildAuroraiDenver metro. 400K pop. No GBP exists yet.
Maryland
ExpandMaryland (state hub)
BuildTowsoniBaltimore-area. 60K pop. GBMC, St Joseph Medical Center.
New York
ExpandNew York (state hub)
BuildRochesteriUpstate NY. 210K pop. URMC/Strong Memorial Hospital.
Pennsylvania
ExpandPennsylvania (state hub)iNo GBP exists yet. Claim first.
BuildPhiladelphiai1.5M pop. Penn, Jefferson, Drexel medical systems.
BuildBala CynwydiMain Line suburb. Premium demographic, healthcare/finance professionals.
Virginia & Washington
ExpandVirginia + FairfaxiDC metro / Northern Virginia. Gov/contractor demographic.
ExpandWashington + Seattlei750K pop. Tech industry concentration.
Blog (root URLs, 71 posts) 71
Individual Therapy
KeepMore Than Medications: Integrated Treatment for Chronic Paini/more-than-medications-integrated-treatment-for-chronic-pain/
KeepStress and Digestioni/lions-tigers-and-bearsoh-my-stomach-hurts-the-relationship-between-stress-and-digestion/
KeepThyroid Function, Mood Disturbance & Cognitive Impairmentsi/thyroid-function-mood-disturbance-cognitive-impairments/
KeepMemory Techniques for Multiple Sclerosisi/techniques-to-improve-memory-for-people-with-multiple-sclerosis/
KeepLife-Threatening Pediatric Medical Diagnosesi/life-threatening-pediatric-medical-diagnoses-and-treatment-overcoming-the-adversity/
KeepSavvy Internet Searching & Your Healthi/savvy-internet-searching-and-your-health/
KeepStop Forgetting to Rememberi/stop-forgetting-to-remember/
KeepInternet for Social Support: Cancer Survivorsi/using-internet-for-social-support-for-cancer-survivors/
KeepPhysical Activity in MS: Does It Improve Cognition?i/physical-activity-in-multiple-sclerosis-does-it-improve-cognition/
KeepYour Personality, Music & Learningi/your-personality-music-learning/
KeepHugs Not Drugs (Part 1)i/part-1-hugs-not-drugs/
KeepMultiple Sclerosis and Anxietyi/multiple-sclerosis-and-anxiety/
KeepExercise and Endorphinsi/exercise-and-endorphins/
KeepHelping Children Cope With Stress or Trauma After Injuryi/how-to-help-children-cope-with-stress-or-trauma-after-an-injury/
KeepExercise for Optimal Brain Healthi/exercise-for-optimal-brain-health/
KeepVirtual Reality Therapy for Paini/virtual-reality-therapy-for-pain/
KeepAdvanced Hug Physiology (Part 2)i/part-2-advanced-hug-physiology/
KeepAltruism: Helping Others to Help Yourselfi/altruism-helping-others-to-help-yourself/
KeepRecognizing & Addressing Burnout Among Healthcare Professionalsi/recognizing-and-addressing-burnout-among-healthcare-professionals/
KeepHow Does Therapy Help in the Treatment of Depression?i/how-does-therapy-help-in-the-treatment-of-depression/
KeepMental Health's Impact on Memory & Learningi/navigating-through-the-fog-mental-healths-impact-on-memory-and-learning/
KeepSocial Anxiety & ADHD on the Rise Post-COVIDi/social-anxiety-and-adhd-on-the-rise-post-covid-understanding-and-coping/
KeepThe Intersection of ADHD & ASDi/the-intersection-of-adhd-asd/
KeepNavigating the Holidays in Post-Election Americai/turkey-or-trump-navigating-the-holidays-in-post-election-america/
KeepMindfulness Meditation for Anxietyi/mindfulness-meditation-for-anxiety-group/
KeepThe Pursuit of Happiness: A Lifelong Questi/the-pursuit-of-happiness-a-lifelong-quest/
KeepScreen Time Before Bed & Sleepi/sleep-pathophysiology-how-screen-time-before-bed-affects-sleep/
KeepHow Does Cognitive Behavioral Therapy Work?i/how-does-cognitive-behavioral-therapy-work-a-guide-to-its-process-benefits/
KeepGen Z in the Workplace: Culture, Flexibility & Mental Healthi/gen-z-in-the-workplace-a-psychologists-perspective-on-culture-flexibility-and-mental-health/
KeepFinding the Right Therapist With a Disabilityi/finding-the-right-therapist-when-you-live-with-a-disability/
KeepWhat Type of Therapist Is Best for ADHD?i/what-type-of-therapist-is-best-for-adhd/
KeepHow Chronic Stress Affects Your Bodyi/how-chronic-stress-affects-your-body-effects-health-risks-and-management-strategies/
KeepExercise and ADHDi/exercise-and-adhd/
KeepAfter the Fog: Identity Post-Traumatic Brain Injuryi/after-the-fog-finding-identity-post-traumatic-brain-injury/
KeepNeuroscience of Emotional Labeling & Lovei/neuroscience-of-emotional-labeling-and-love/
KeepThe Psychology of Doom Scrollingi/psychology-of-doom-scrolling-explained/
KeepThe Psychology of Kindnessi/psychology-of-kindness/
KeepThe Gen Z Stare: Social Anxiety & New Communication Stylesi/the-gen-z-stare-social-anxiety-and-new-communication-styles/
Keep5 ADHD Superpowers in Sportsi/the-5-adhd-superpowers-nobody-talks-about-in-sports/
KeepPsychology of Collectibles (Blind Boxes, Pokémon Cards)i/psychology-collectibles-blind-boxes-labubu-pokemon-cards/
KeepDecision Fatigue After Brain Injuryi/decision-fatigue-after-brain-injury-why-small-tasks-feel-impossible/
KeepThe Brain-Body Split: Rebuilding Trust After FND Diagnosisi/the-brain-body-split-rebuilding-trust-after-fnd-diagnosis/
KeepCan a Therapist Diagnose ADHD?i/can-a-therapist-diagnose-adhd/
KeepWhen Pain Steals Your Joy: Chronic Illness & Emotional Detachmenti/when-pain-steals-your-joy-relearning-pleasure-after-chronic-illness-and-emotional-detachment/
KeepWhy Is Gen Z Bed Rotting? Burnout, Overstimulation & Resti/why-is-gen-z-bed-rotting-the-psychology-of-burnout-overstimulation-and-rest/
KeepAutistic Burnout in Adults: What It Is & How Therapy Helpsi/autistic-burnout-in-adults-what-it-is-and-how-therapy-helps/
KeepExecutive Dysfunction in Depressioni/executive-dysfunction-in-depression-why-motivation-collapses-and-how-therapy-helps/
KeepCan Anxiety Actually Help Your ADHD Brain?i/can-anxiety-actually-help-your-adhd-brain/
KeepWhat Does '6/7' Really Mean? Gen Alpha Slang & Groupthinki/what-does-6-7-really-mean-inside-gen-alpha-slang-groupthink-and-the-psychology-behind-viral-identity-codes/
KeepProbiotics: The Bugs We Lovei/probiotics-the-bugs-we-love/
Couples & Family
KeepMindful Eating in Childreni/mindful-eating-in-children/
KeepHelp! My Child Will Not Eat Vegetablesi/help-my-child-will-not-eat-vegetables/
KeepPandemic Parenting Tipsi/pandemic-parenting-tips/
KeepAttachment: The Balancing Acti/attachment-the-balancing-act/
Modalities
KeepHypnosis: How Does It Really Work?i/hypnosis-how-does-it-really-work/
KeepDoes Therapy Help With Anxiety?i/does-therapy-help-with-anxiety/
KeepThe Power of Visualizationi/the-power-of-visualization-imagining-yourself-doing-something-helps-you-achieve-your-goal/
KeepThe Neuroscience of Manifestationi/the-neuroscience-of-manifestation-what-the-brain-really-does/
Resources & Insurance
KeepFuel Your Mindi/fuel-your-mind/
KeepDoes Aetna Cover Mental Health Services?i/does-aetna-cover-mental-health-services/
KeepMaking the Decision to Pursue Therapyi/making-the-decision-to-pursue-therapy/
KeepWhat Does a Psychologist Do?i/what-does-a-psychologist-do/
KeepTherapist vs. Psychologist: What's the Difference?i/what-is-the-difference-between-a-therapist-vs-psychologist/
KeepDoes Cigna Cover Mental Health?i/does-cigna-cover-mental-health/
KeepHow to Find a Therapisti/how-to-find-a-therapist/
Disability & Specialty Care
KeepFederal DEI Rollback & Disability Rightsi/the-impact-of-the-federal-government-rolling-back-dei-on-disability-rights-and-inclusion/
KeepDisability & Identity: When You're Treated Like a Diagnosisi/disability-and-identity-when-youre-treated-like-a-diagnosis/
KeepThe Mental Load of Navigating Systems With a Disabilityi/the-mental-load-of-navigating-systems-with-a-disability-why-accessibility-fatigue-is-real-and-not-your-fault/
KeepPsychological Factors in Disability Evaluationi/psychological-factors-disability-evaluation-best-practices-guide-for-providers/
KeepPain Neuroscience Education for Cliniciansi/pain-neuroscience-education-for-clinicians-translating-science-into-better-care/
KeepGAD-7, PHQ-9 & Beyond: Assessment Tools for Disability Evalsi/gad-7-phq-9-and-beyond-assessment-tools-for-disability-evaluations/
Forms & Legal 5
RestructurePatient Referral Form
KeepCareers Application
KeepContact
RestructurePrivacy Policy
KeepTerms of Use

Template Map

9 templates render 134+ indexable URLs. Click any module tag to highlight where it appears across templates.

1. Blog Post ~71 instances
All blog posts at root URLs
Hero Author + date meta Rich text body Related posts rail Newsletter signup
2. Therapist Bio 26 instances
/therapists/{slug}/ (all 26 bios)
Hero (location) Credentials blank Specialties / what we treat Treatment approach Testimonials Booking CTA
3. City / Service Area 14 instances
6 CA cities + Burbank flagship
7 other-state cities
Local content blank Therapist bio grid Map + address Insurance / payment Booking CTA Trust signals
4. About / Admin 8 instances
/about/* (all 8 pages)
Rich text body Trust signals CTA band
5. Therapy / Specialty Detail 6 instances
/therapy/individual/
/therapy/couples-family/
/therapy/other-services/
/therapy/modalities/
/specialties/* pages
Hero Specialties / what we treat FAQ accordion Booking CTA Rich text body Related therapists rail CTA band
6. Hub / Section Index ~4 instances
/therapy/
/specialties/
/about/
/locations/california/
Hero Specialties / what we treat Card grid CTA band Related posts rail Pagination
7. Form Page 2-3 instances
Patient Referral Form
Careers Application
Contact
Rich text body Form module
8. Legal / Standard 2 instances
Privacy Policy
Terms of Use
Hero Rich text body
9. Home 1 instance
Homepage
Hero Specialties / what we treat Therapist bio grid Trust signals Testimonials Related posts rail CTA band

Module Library

22 modules across 9 templates. Pick a template on the left to see which modules it needs.

Templates

All templates 22 modules
Blog Post 5
Therapist Bio 6
City / Service Area 6
About / Admin 3
Therapy / Specialty Detail 7
Hub / Section Index 6
Form Page 2
Legal / Standard 2
Home 7
Showing all 22 modules
Hero x5
Used in
Home Hub / Section Index Therapy / Specialty Detail Blog Post Legal / Standard
Rich text body x5
Used in
Therapy / Specialty Detail About / Admin Blog Post Form Page Legal / Standard
Specialties / what we treat x4
Used in
Home Hub / Section Index Therapy / Specialty Detail Therapist Bio
CTA band x4
Used in
Home Hub / Section Index Therapy / Specialty Detail About / Admin
Booking CTA x3
Used in
Therapy / Specialty Detail Therapist Bio City / Service Area
Trust signals x3
Used in
Home City / Service Area About / Admin
Related posts rail x3
Used in
Home Hub / Section Index Blog Post
Testimonials x2
Used in
Home Therapist Bio
Therapist bio grid x2
Used in
Home City / Service Area
FAQ accordion x1
Used in
Therapy / Specialty Detail
Treatment approach x1
Used in
Therapist Bio
Form module x1
Used in
Form Page
Hero (location) x1
Used in
Therapist Bio
Credentials blank x1
Used in
Therapist Bio
Local content blank x1
Used in
City / Service Area
Map + address x1
Used in
City / Service Area
Insurance / payment x1
Used in
City / Service Area
Related therapists rail x1
Used in
Therapy / Specialty Detail
Author + date meta x1
Used in
Blog Post
Newsletter signup x1
Used in
Blog Post
Card grid x1
Used in
Hub / Section Index
Pagination x1
Used in
Hub / Section Index
Portal Guide
How to read this deliverable

This is the SEO restructure plan for the site, turned into something visual. It has four tabs:

The Plan is the short version of the whole restructure, written as a strategist's note. It opens with the thesis and walks through what is being built, moved, protected, and removed from search. Underlined URLs inside the note are clickable and jump you straight to that page in the Site Hierarchy.

Site Hierarchy shows every page on the new site, grouped into cards. Each page has a colored dot showing what happens to it.

Template Map shows the page layouts (templates) the dev team will build, sorted by how many pages each one renders.

Module Library lists the reusable UI components that go into those templates. This is the tab most relevant to design.

Keep: page stays as-is
Keep + Protect: high-traffic page, do not break its URL or content
Move: page is moving to a new URL (301 redirect from old)
Build New: brand new page that needs to be designed and built
Expand: existing page that needs more content added

Hover or click the small "i" buttons on any page to see its URL, SEO notes, and context.

A template is a page layout. For example, all 14 city pages use the same "City / Service Area" template. The template card lists which pages it renders and which modules it contains.

A module is a reusable UI block (Hero, CTA band, Testimonials, etc.) that appears across multiple templates. Modules are tagged by reuse level:

Heavy (4+ templates): build these first, they show up everywhere
Shared (2-3 templates): moderate reuse
Single (1 template): one-off, lower priority

Start on the Site Hierarchy tab. This is the full inventory of pages on the new site. Click the "i" button on any page to expand it and see the notes Tabatha has added: URL plans, SEO context, and anything specific to that page.

You can also hit Show notes in the toolbar to expand all notes at once if you want to scan through everything.

The Template Map tab shows page layouts and which modules go into each one. Click a module tag to highlight it across all templates.

Use Copy as Markdown on any tab to grab the data for documents, Slack, or Notion.

Stats at the top are clickable. They jump you to a tab or filter the view. "New Pages" filters the hierarchy down to only the pages we're building from scratch. "Blog Posts" scrolls you straight to that group.

The legend dots double as filters. Click "Keep" to see only Keep pages. Click again or hit "Show all" to reset.

Search on the Site Hierarchy tab filters as you type. It searches both page names and the notes attached to them.

Cards with a lot of pages auto-collapse. Look for "Show all X pages" at the bottom of the card.

Big blog cards collapse per category. Blog cards (and any wide card with sub-labels) show the first few posts under each category by default. Hit "Show all X posts" at the bottom to expand the whole list, or click again to collapse it back.

Long titles get cut off with "...". Very long page titles in blog cards truncate to fit the row. Hover the title to see the full text in a tooltip, or click the "i" bubble for the URL and any SEO notes.

On the Template Map, click a module tag (like "Hero") to highlight every template that uses it. Click a template card header to jump to the Module Library filtered to that template's modules.

In the Module Library, click any template name in the "Used in" list to jump back to the Template Map and highlight that template. The left sidebar also filters the module grid by template.

You land on Site Hierarchy by default. The Plan sits next to it in the tab bar, and it is the short version of the whole restructure, written out as a strategist's note. The thesis at the top is the entire strategy in one sentence. Below it, four sections walk through what is being built, moved, protected, and removed from search.

The underlined URLs inside the note are clickable. Tap one and the Site Hierarchy tab opens with the matching page row scrolled into view and flashed briefly in gold, so you can see exactly which page the note is talking about.